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A day in the life of an account manager (events) – Sophie Dixon

Hello, my name is Sophie and I work on the event team at PCC. I have worked at PCC for over seven years, first starting off as an event assistant and now working as an account manager where I schedule, lead, and plan a programme of events and workshops for clients. Part of my role which I enjoy the most is meeting and working with so many different people on a day-to-day basis whether that’s the PCC team, our associates, speakers, or customers.  

Sophie Dixon

At PCC we continually deliver a programme of events, webinars, surgeries and programmes nationally for our customers, these might be personal and team development sessions, or more technical subject matter. I regularly keep up to date on current topics and trends to ensure the events I schedule are relevant and of interest. Take a look at our events calendar for all of our upcoming sessions. 

Within the last 18 months there has been some significant changes within the event industry globally given the pandemic. Prior to March 2019 most of our events were face to face, we could meet our delegates at the registration desk as they arrived and check in with them throughout the day over coffee. When the pandemic hit, very quickly we had to change how we delivered events and convert to online delivery and although this is very different than having everyone in the same room, there have been some real benefits. Our audience are exceptionally busy and whereas before they might not have had the time to take a train to London for the day, we find that logging onto a session for a couple of hours is more manageable and have opened ourselves up to a new audience and their pets!

Alongside our national programme of events, I also work with clients to plan their own events, this includes all pre-event, on the day and post event support. Within the last couple of years, I have worked with clients including Cheshire Local Medical Committee, NHS 111, The Office of the Chief Scientific Officer, The National School of Healthcare Science and The National Police Chiefs Council (NPCC), to name a few. These range from a one-day conference for a couple of hundred people, to a four-day residential conference and exhibition for thousands of people.

Although our main audience is health care the client side of event management means we can work with organisations outside of healthcare (as you may have spotted above). I really enjoy working with different clients and adapting my working style to suit their needs. It is also really rewarding to work for months on a project and getting to see the final outcome.

Within PCC I am also the event lead for the South region in England. I work alongside our adviser team sending regular updates to our clients in the South and ensuring the successful delivery of workshops and events.

Given the number of clients I work with and different types of events we run, day to day my role is very varied, and I manage a number of different projects at the same time. In one day, I could be attending a planning meeting with a client, managing a budget, liaising with a venue, speaking with an audio visual/ staging team, or managing delegate queries, for a number of different events I am working on. No one event, client or day is the same. It certainly keeps me on my toes!

In the near future I am really looking forward to being onsite again and hopefully seeing more of you in person. In the meantime, I hope you enjoy our events virtually from your home or office.

Last Updated on 26 November 2021